Mtvs Influence on Popular Culture - 938 Words

Meghan Balmer 10/20/10 Popular Culture Critical Survey Project It would be hard for one to dispute the fact that MTV has influenced every pop culture trend since its birth in 1981. One could even say that MTV is pop culture. No other media network holds in the palm of its hand the power to control popular cultural evolution the way MTV does. What other media network has influenced and help shape public opinion, filmmaking, newsgathering techniques, presidential politics, and world politics like MTV has? In addition to that, MTV can take credit for reconstructing the music industry (Rushkoss 126). One would be hard pressed to find a person who does not enjoy some type of music. MTV chose popular music as its beating heart, instead†¦show more content†¦A young male may think that the more half-naked women he has following him around, the more successful he is. This is a bit extreme, but extreme sells. However, the underlying theme is the point here. That theme being that MTV at any given point is trying to sell an image that appe al to its designated viewers. In conclusion, MTV has signified change in the pop culture around us, because it has helped shape the world around us. MTV has drastically changed youth culture around the world, defining popular culture and speaking on behalf of young adults everywhere. MTV has transported its powerful advertising to millions of youths and is often criticized for promoting American culture to the rest of the world. Many intellectuals slam the network for destroying traditions and imposing American values and beliefs thereby forcing a homogenization of world youth culture (Williams 200-215). However, even with all of this critical disapproval, MTV continues to expand globally. Work Cited Barros, Laura, ed. â€Å"MTV - Around The World.† http://www.jmk.su.se/global00/laura/projects/mtvworld.htm. Philo, Simon. Getting Dumber and Dumber: MTV s Global Footprint. Cultural Studies Study Group 16 Sept. 1999. Accessed 19 July 2000. Rushkoff, Douglas. Media Virus: Hidden Agendas in Popular Culture. New York: Ballantine, 1994. Williams, Rosalind, The Dream World of Mass Consumption,Show MoreRelatedMtv Essay1033 Words   |  5 PagesMARINA OREB 13000069 CRST1 ESSAY – OPTION 1 (MTV) MTV can be defined as â€Å"a cable and satellite television channel which broadcasts popular music and promotional music videos.† (oxforddictionaries.com.n.d.). Launched on August 1st 1981, MTV’s programme started out by helping musicians gain exposure through music videos. This helped TV audiences connect with music by new means. As MTV became more recognised, the network branched out by creating new means of entertainment. MTV has remained relevantRead MoreMtv Networks: Case Study Essay1378 Words   |  6 PagesAugust 1, 1981 was MTV’s first day on the air; it featured a music video clip called Video Killed the Radio Star, by The Buggles. The title proved a bit prophetic as MTV greatly transformed the nature of the music industry over the next few decades. At the same time, MTV became a major presence in the cable TV industry and in the overall American culture. Since its premiere, MTV has revolutionized the music industry. Slogans such as I want my MTV became a part of pop culture history and the conceptRead More Music Television: Modern Phenomenon or Passing Fad? Essay816 Words   |  4 Pagesnetwork sends out, it has become a huge franchise generating large profits and great popularity. MTV’s entertainment, commercialism, and messages satisfy and influence many types of viewers, giving us, the viewing audience, a better understanding of the immense popularity of Music Television (MTV). As the entertainment mogul, MTV jumpstarted careers and dictated nearly every move in pop-culture. Its â€Å"children† range from Madonna to Britney Spears. With 1988’s â€Å"Yo! MTV Raps,† it brought hip-hopRead More MTVs Portrayal of Women Essay2301 Words   |  10 PagesMTVs Portrayal of Women I see the rattle and the hum of music television. Flash upon flash of sensory information lights the screen with sound bites, flashbulbs, sex and rock and roll. I am watching MTV in the semi-darkness of a friends living room and it is easy for me to understand the attraction of this style of television. MTV is pure energy. It has vitality, powerful images, larger-than-life heroes, and the edginess that the best pop music always has. I find MTV strangely hypnoticRead MorePop Cultures Influence on Teenagers Essay1403 Words   |  6 PagesPop culture, a phenomenon, that has taken root all across the nation. The misleading term culture contact doesnt begin to express the dramatic effects of changes brought by outsiders the shock of contact has taken many forms, initially, at least, to indigenous people just the physical presence of outsiders was shocking. As Northrop Frye would put it, â€Å"Popular art is normally decried as vulgar by the cultivated people of its time; then it l oses favor with its original audience as a new generationRead MoreEssay on Mtvs 16 Pregnant Glorifies Teen Pregnancy1582 Words   |  7 PagesAccording to the National Center for Health Statistics, 86 percent of mothers who give birth out-of-wedlock are teenagers. MTV’s show â€Å"16 Pregnant,† which has only been on air since June 2009, is already reflecting the rapid boom in teenage pregnancy across various cities in America. Since the early eighties MTV has been considered somewhat of a cultural phenomenon for American adolescents and its depiction of gender has a strong impact that continues to this day (Holtzman 2000). Created by MorganRead More Media Literacy in the Classroom Essay1340 Words   |  6 Pagesstrongly influences values and behaviors. Furthermore, media goes beyond personal and direct experiences. Media also has the ability to influences us subconsciously. In addition, media literacy can increase our enjoyment of the media. Due to the enormous im pact media plays in the lives of citizens, media literacy must develop into an integral component of school curriculum. The first argument for media literacy deals with the notion that media plays a dominant role in politics and culture. MediaRead More MTV: Music Mainstream Essay2760 Words   |  12 Pagesthe radio industry. Videos were played and interspersed with commercials all the while the station identified itself by using the well-known astronaut with the flag and the slogan â€Å"I want my MTV†. The slogan is an adaptation of a commercial for a popular breakfast cereal of the 1960s and early 1970s. This may have struck a subliminal nerve in the youth of that time, and this one. The early video genre was much like a blank canvass for a painter, artistic expression seized on the new media. TheRead MoreTeenagers and the Plastic Surgery Epidemic Essay1090 Words   |  5 Pages Today, an overwhelming number of American teenagers choose to alter their body in order to fit the unrealistic standard of physical attractiveness created by our beauty-obsessed culture. Teens feel an immense amount of pressure to look â€Å"beautiful† from the media, peers and even parents. Teenagers are going to extreme lengths to reach this physical perfection, but when it comes down to it, just how far is too far? The numbers of teens going through with plastic surgery is startlingRead MoreEffect of Global Youth Culture2404 Words   |  10 Pagesrespective products are placed on the market. 2. Global youth culture Youth is a psycho-social phenomenon, a part of the population organised into many subcultures, which because of a high consumption affinity, appears attractive for enterprises. According to Kellner and Kahn â€Å"Global youth culture is the trans-disciplinary category by which theorists and policy analysts attempt to understand the emergence of the complex forms of hybrid culture and identity that increasingly occur amongst youth throughout